Twitter filed last week for trademark protection for the mark BIRDSIGNALS, in an apparent move toward deeper ad products and market analysis. By the description of what its service offering will be, it looks like Twitter wants to help you use its data.
The description in its new trademark filing with the USPTO describes Twitter’s Birdsignals as:
“Class 035 : Advertising and marketing; advertising services; online advertising and marketing services; business data analysis; promotional services; business networking; online service for connecting social network users with businesses; business monitoring and consulting services, namely, providing strategy, insight, marketing guidance, and for analyzing and understanding consumer behavior and motivations, and market trends; …”
Twitter launched limited test of what it called “Birdsignals” in the UK last year, according to this Wired article from November 2013. The picture with this post is an artifact of that (apparently successful in Twitter’s eyes) UK experiment.
So that’s the gist of it. It looks like something is coming from Twitter, under the name “BIRDSIGNALS,” that would be a level of data and tools beyond Twitter’s current advertising offerings.
For those of you who want to review the whole BIRDSIGNALS description penned by Twitter’s trademark lawyers, the application’s services description goes on after that, in increasing detail:
“promoting the products and services of others by providing advertisements and links to websites of others; providing a searchable online business database featuring business information, advertising information and market research information; market research and market research information services; compiling information into computer databases; providing a website featuring information and reviews on products and services; business data collection; collecting and analyzing data and statistics regarding consumer behavior and opinions; business research and surveys; market analysis and research services; marketing and advertising research services; conducting business, market, and consumer opinion surveys and polls; conducting online business and market research; conducting online business, market, and consumer opinion surveys and polls; consumer survey services; design of business, market and consumer opinion surveys and polls ; Class 042 : Software as a service (SAAS) services, namely, hosting software for use by others for use in communications between people and organizations, using wireless and wired networks, through computers and mobile devices; computer services, namely, providing a platform featuring technology that enables internet users to post, upload, view, and share data, information and multimedia content; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services; hosting an interactive website and online non-downloadable software for real-time delivery of data, messages, location, photographs, links, text, audio, video and other data; providing a website that allows users to review text, audio and video material and provide commentary; computer services, namely creating an online community for users to participate in discussions and engage in social networking; providing temporary use of non-downloadable computer software for creating, designing, editing and organizing text, images, audio and video files; providing an online community website for real-time interaction between and among users and for users to send, receive, forward and share messages, information, text, photos, audio and video in the field of general interest; providing an online community website for transmission of messages, streamed audio and video files, and downloadable audio and video files between users; providing an online community website for users to engage in instant messaging; providing an interactive website and platform for conducting research and surveys on topics of general interest; creating an online research community; creating an online community for research on topics of general interest; creating an online community and providing an online community website for registered users to participate in research studies, surveys, polls, and discussions about products, services, social networking and topics of general interest; hosting an interactive online platform for users to participate in research studies, surveys, polls, and discussions about products, services, social networking and topics of general interest”